It turns out Infographics, not Orange, are the New Black. It also transpires there’s a knack to their creation. And it is something that Writers, Designers and Marketers should all learn. CopyPress does a great infographic guide where we learn how to turn boredom on its head, with the same stats that caused us to yawn in the first place.
Look at this article graphic on the right here, now, that’s clever.
The data visualisation on the left’s not bad, either.
So these infographics things, aren’t they just graphics and charts?
So, haven’t they been with us since before the Flintstones went to school?
So isn’t this just putting a spin on things?
The answer is a resounding ‘No, No, No’. And here’s why: It not only simplifies, it captivates and brings the information to life. It creates in us an interest that pushes the information into the brain. That’s right, we learn, we acquire, we curate for the cycle to begin again. And we enjoy it. We beg to be allowed to pass it on to someone else.
Oh, I almost forgot, search engines love infographics! They tick the boxes and rock the boats of those word-thirsty robots crawling for interesting topics stated in a unique way.
Have you heard the one about the SEO expert who walked into a bar, grill, pub, public house, Irish, bartender, drink, beer, wine, liquor…, (but I digress).
Once we understand what infographics are it comes as no surprise to learn they are 30 times more likely to be read than text articles, that Publishers’ who use infographics grow traffic on average by 12% and that 40% of people respond better to visual information than to text.
Be it data visualisation or an article graphic, infographics are here to stay. Enough said.
By Tracy Thomson