Indie Publisher or Agent: What’s Best?

production process

Mainstream Publishing -Fiction and Memoirs.

Congratulations on finishing that Manuscript. (MS).

YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!YEY!!

What’s the next step?

First, decide if you wish to SelfPublish or go Mainstream. If it’s the latter, and it’s fiction, most Mainstream Publishers will not accept unsolicited MS, so do you want an Agent or will you go straight to an Independent Publisher (Indie)?

It’s OK to submit to both categories and to a few agents/Indies at the same time, but keep a record and keep it personal. No-one likes beauty parades and after spending so long writing the novel or memoir, check that you are submitting to people who are going to be interested. Just a little more research can save an awful lot of time and remember, most agents live in and around the publishing hub, London. And yes, of course they talk to each other…

So, who does what?

Agents

Sell and license rights to a variety of media (not just book publishers) at home and abroad on behalf of their client authors with whom they have a contract on each book for the full term of copyright. Agents receive a commission on authors’ earnings, typically 10 to 15 per cent on earnings from home sales but rising to 20 per cent on deals made abroad.

Once an agent has taken on an author, it’s their job to pitch the book to the right editor in the most suitable publishing house. This includes Indies, in fact some smaller publishers do not accept non agented MS and Amazon’s White Glove Program can only be accessed by agents on behalf of their clients.

Publishers

First let’s understand the process. Once a book is acquired from an author, it has to be edited, designed, produced, marketed to the book trade and readers, and sold to bookshops or the end- purchaser. Once the book has been printed, it has to be stored, orders are taken from retailers or consumers, and the book is then dispatched from the warehouse.

What’s Best?

These days it’s a pretty straightforward choice: agents can submit your MS to Major Publishers’ something you alone are not able to do. If you go to an Independent Publisher, you don’t necessarily need an agent, but they can be useful. There’s no harm in trying both options. The main requirement is that you notify those you have applied to if an offer is made to represent you. This is surely common courtesy and can also perhaps persuade others to consider making you an offer, too. An agent manages the commercial aspects, for example by placing the author’s work with the right publisher or fuelling competition between publishers (on major books by holding auctions); negotiating deals to secure the best terms; by submitting their own contracts to licensors weighted in the authors’ favour; checking or querying both publishers’ advance payments against royalties, and royalty statements, and chasing debts. Most authors are unable to market the rights on their work worldwide so they mainly allow publishers to do so on their behalf. An agent representing an author may limit the rights granted to a publisher, and their territorial extent, and license the rights retained on behalf of the author to other firms at home and abroad. But, as with everything, it depends on the individual circumstances. A publisher investing a large amount, for instance in a new writer on a two-book deal, has a strong case for acquiring wide territorial rights and the sharing of other rights.

Going it Alone

Help is always on hand. Once you have received an offer you can, for example, join The Writers’ Guild, or The Society of Authors. Both provide a contract vetting service.

https://www.writersguild.org.uk/join-new/fullmembership
http://www.societyofauthors.org/how-join

How to Find an Agent or Publisher

These options are for agents and publishers within the UK and are no more than a couple of suggestions, they are certainly not an exhaustive list. However, we hope they help.

The Association of Authors’ Agents:

http://agentsassoc.co.uk/members-directory

This has links to the various members’ sites where you can then check their submissions policies. It is more of a starting point than anything, but it is FREE.

The Writers and Artists Yearbook Online Listings Directory (W&A )

https://www.writersandartists.co.uk/listings

According to their website they have: nearly 5,000 contacts for the book publishing industry, over 500 online-only entries, plus 35 literary agents from European and non-English speaking countries.
(It also has 125 self-publishing providers, which may or may not prove useful.)

You can search by name, location and keyword e.g. ‘romance’, by entering your search terms in the boxes;
browse by category on the Explore Categories page e.g. Literary agents UK and Ireland or Literary agents overseas; and save your favourite entries – a great tool for creating a target list for your submissions.

It costs £19.95 for twelve months, but there is no doubt that links are a whole lot easier than typing in the address each time which you had to do with the printed lists.

The Agent Hunter

http://www.agenthunter.co.uk

Full Disclosure: The Agent Hunter offered us the chance to review the site in exchange for a free subscription and as it is something we had already recommended to some of our members, we decided to check it out.

This is another searchable database which has compiled details of agencies and agents, their likes and dislikes and submission policies. It also offers lists of independent publishers. Provided this is kept up to date it can do a lot of your sifting work for you. Fees start from as little as five pounds, making it better value than the W&A and there are no adverts (or attempts to offer Solutions Providers/Vanity Publishers.)

There is no doubt that the filters available can help narrow the search down quite substantially. Choose from amongst the following:

Genre
AgentExperience
Client List – open to new clients, looking to add to list
Opportunities to meet
Twitter
Blog
Agency
Size
AAA membership
E-mail submissions
Key Entry Search Value

Agent Hunter is new – which means it should be relatively up to date, but as with all databases, there is no guarantee it is error free, something the site acknowledges and is transparent about:

“We do try very hard to stay comprehensive and up to date, but mistakes will creep through. If you spot any omission or error, please let us know. We check/update every entry at least annually, but the key entries are updated more often than that.”

Information is compiled from a number of sources:

“We get our data from agents’ websites, published directories, the Bookseller magazine, the Association of Authors’ Agents, the Publishers’ Association, other public sources of data, our own contacts, and from agents themselves.”

Personally, I’d like an additional filter added: whether they accept submissions from outside the UK, but that aside, I really like it.  Another great feature is the ability to dovetail between agents and agencies and then check out Independent Publishers, too.

This is a great jumping off point before diving into the agencies’ or Publishers’ own websites and, for as little as a fiver, offers great value.

Good Luck!

If you have any comments, please  add them below,

Thanks, Tracy

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Get On Board the Self Publishing Train.

A station master stands, whistle in hand, ‘This train for e-books and print. Stopping at Amazon, Penguin Random House, Bowker and Ingram. Please check announcements for all other destinations as platforms may change from those advertised.’

First, it was a world where many books on a publishers back list fell out of print because too few could be sold to warrant a costly reprint. Mid-listers used to be carried by the 10% or so of Publishing House successes. Literary Agents almost never had conflicts of interest, because they never involved themselves in the actual publishing. Then things changed.

Lines were drawn in the sand. Short-Run Digital Printing, e‑books, dedicated readers and multi-tasking tablets on the one side. Offset, and later, Print on Demand (POD) on the other. That was back when e‑book sales were still an unknown quantity, when Mid-listers, their Agents and Publishers all remained loyal, when traditional and digital did not talk to each other.

It is no longer believed that the print and digital worlds run on different gauge railway tracks for printing, distribution and marketing and that ne’er the two shall meet. The market has evolved to a more mature one where it is possible to share, now that, best sellers apart, there is more predictability. So who do you opt for?

Certainly, some hybrids are on board the publishing train, they bring with them existing databases and/or distribution channels that seem to offer a better chance to Self-Published writers to grab market share.

Amazon, for one, has a comprehensive business strategy that must be acknowledged. It is the clear digital leader, 67% of e-book buyers go there first according to Book Industry Study Group, (BISG), and it uses its database of purchasers to great effect. Its knowledge is added to by BookScan sending its print data. This is, of course, a non-reciprocal arrangement, but something Amazon authors can access through Author Central. In addition, Amazon even reaches out to agents with its White Glove Program, (WGP). And, as we all know, the Self-Publishing market is definitely expanding – a 59% increase in US sales says Bowker. Newbies can employ Solutions Providers or go it alone as can Mid‑listers, if not lured by their agents to the WGP. More of this, later.

In the ISBN world, Bowker seems ahead of Nielsen in its dash for market share. It has its own self-publishing platform, incorporating, interalia, Vook to publish, an android app offering 50% royalties, and a widget with ‘look inside’ capabilities to rival Amazon.

Penguin Random House also has a self-publishing vehicle: BookCountry. The self-starter pack is free, except the author hands over 15% of online sales; the same percentage applies for $59, $159, and $249 packages, respectively. Interestingly, the service costing $399 does not claw back any percentage from online sales.

Lightning Source, POD, exploits the Ingram Distribution Channel with over 30,000 wholesalers, retailers and booksellers in over 100 countries. It also offers other distribution channels and, like competing platforms, provides clients with a comprehensive portfolio of booksellers.

But Amazon’s WGP seems the only one where authors must be agent assisted. As both co-founder of a writers’ club in Sotogrande and a new novelist looking for an agent, I wanted to know more about WGP. I spoke with Nathan Rosenbaum of WGP in Seattle, ‘This program was designed exclusively for agents… to streamline the publishing process as well as provide access to various merchandising opportunities for specific titles. It allows authors to leverage the rights they control, either on backlist titles where rights have reverted to the author or frontlist titles where rights have not transferred to publishers. The agent chooses the authors and titles to be included.’

Clever. Agents, stuck with dusty Manuscripts can negotiate their own royalties with their clients who are happy and get marketed. Amazon avoids the slush pile and gets guaranteed quality both in editing of form and substance. The WGP can be used for KDP – and/or their POD, CreateSpace.

Rosenbaum continued, ‘The promotions may include targeted e-mails, various campaigns (storefront, category and detail pages) and nomination for daily deals.’

These are shared with other promotions and when asked what the ratio was, Rosenbaum, slickly, replied, ‘I do not have those figures, but clients are typically satisfied.’

Rosenbaum explained that the extent of their marketing investment would be dependent on historical sales, suggesting unpublished authors would have less marketing, but agents could enrol them. Royalties were 35% or 70%, both with one year exclusivity, and for 70% the e‑book would be priced by Amazon for between $2.99 – $9.99 and 20% below print price. It also injects quality control. If you  are with an agent and have not yet had a Publisher take up your book, consider this option.

Not so long ago, Amazon, WH Smith, Barnes & Noble and Nook were red-faced over the sale of digital and print books that contravened their terms and conditions by glorifying rape and extreme violence. Apparently, they slipped through the post publication net. Digital printing allows instantaneous edits after the product is put on sale and after the on-line printers can be reasonably expected to police the quality and content. Another problem is vanity publishing sharks have reinvented themselves as Solutions Providers or POD Independents, making it hard to tell the goodies from the baddies. Readers and authors need protecting, but how?

Literary Agents and Publishing Houses could never provide editing services for Self-Publishers without seeming to promote the books, which is a shame as such edits would provide readers with the confidence to purchase. Readers are drawn to well edited, self-published books, but it takes time to find them. Typos, grammar mistakes and conflicting points of view sometimes make finishing a book impossible. If you Self-Publish, pay for a professional edit and tell your reader who edited it; force the paid editors to shoulder some of the responsibility.

Professional editing can make the difference in the Self‑Publishing world and once the sales show there is money to be made from what you have written, a well edited book can also attract a big Publishing House with deep pockets for marketing that could cover far more than a Self-Publishing/Indie Publishing blog page.

Copyright Tracy Thomson

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